Builder. Salesforce. AI tools.
I like taking a messy workflow, understanding how people actually use it, and turning it into a clear product. Most of my work sits around Salesforce, AI assistants, automation, and internal tools.
Products
These are the kinds of projects I spend time on: tools for teams, AI inside existing systems, Salesforce products, and small prototypes that solve a specific problem.
An AI assistant concept for Salesforce users. The goal is simple: help people work faster while still respecting permissions, context, and what the organization actually knows.
A Salesforce goal-management product with hierarchy, sharing, dashboards, and visibility rules. A lot of the work is about making sure the right person sees the right goals.
Workflow improvements around PDFs, email actions, and Salesforce screens. The kind of work where small UI choices need to flow cleanly through the whole system.
A local prototype that controls PowerPoint with webcam gestures. It was built around fast feedback, visible debugging, and making the interaction feel immediate.
Experience
I’m strongest when the work needs both product judgment and implementation: what should the tool do, how should people use it, and how should it actually run.
Apex, Lightning, Visualforce, permissions, org setup, and user-facing workflows.
Assistants, memory, tool calling, onboarding, and AI features that fit into normal work.
Small tools, browser testing, diagnostics, and practical debugging when behavior is unclear.
Turning rough ideas into flows with clear defaults, useful screens, and fewer assumptions.
Passions
AI is interesting to me when it helps someone do a real job better, not when it is only a demo.
The best product work is usually between the business process, the data, and the person using the tool.
I like getting something working, seeing where it breaks, and improving it with real feedback.
History
I started by paying attention to how work actually happens: what is slow, what is unclear, and what people quietly work around.
Salesforce became a place where I could connect data, permissions, screens, automation, and reporting into one working system.
I’m interested in assistants that understand context, respect permissions, and help people take useful action.
I keep moving between ideas and implementation because the work gets clearer once it has to run.
Contact
Send me a note about what you are building, what is stuck, or what kind of system you want to improve.